Odds are, your e-commerce website will have a shopping cart or some avenue for the purchase of your products or services.

Most times it’s a cart, so that’s what I’ll focus on today.

It doesn’t matter if you have an out of the box shopping cart script or a custom cart solution. Either can present problems when it comes down to SEO and SERP results.

The fact of the matter is that most shopping carts just don’t do well when it comes to getting crawled by the search engine spiders. The actual product pages tend to rank poorly, if at all.

Yet, these were the pages you wanted to rank better than any. Because these are the pages you intend to make money with. These are the items you designed your site to sell. That you want to rank well in the engines for.

It comes down to designing your e-commerce site with optimization as one of it’s primary goals from the start. If you are going to have a custom script written, make sure that you talk to your developer. Make sure they have experience in writing code that performs well in the search engines. Ask to see examples.

Also ask them what they plan to do to make sure those pages are going to get crawled. Consider sitemaps and good link structure. Consider actual page optimization for specific products. Consider having professional content written for each item in order to maximize your likelihood of ranking well for specific keywords or phrases.

Ask a million questions when it comes to optimizing your shopping cart for good SEO performance. You need your products to rank well. If you include SEO from the beginning, your SERP results will show it in the end.

Need help designing your E-Commerce Website?

Call us.

Chuck Crawford
559-761-0910