One of the most important aspects for any e-commerce website is how you interact with your customers. Many e-commerce websites don’t have ANY medium for communication with their clients. Others limit their customer service to simple email or forms.

But did you know that perspective clients really do want to read up on your interaction with your current clients.

This is where a community environment for your site can be extremely beneficial. A forum, a blog, etc. Somewhere for your clients to post questions, and for you to post answers.

Several things are accomplished by doing this. First, your current customers can be satisfied by good interaction. Just having someone to tell them when they can expect delivery or to solve a small problem can help you avoid costly chargebacks and product returns.

Secondly, your potential clients will have more trust in your product or services when they see how helpful you are to your existing customers. E-commerce is about trust my friends. Anything that builds trust will help your bottom line.

The third benefit is one you might not think of. Site content. Your e-commerce site can now grow gradually with new content. Specific site content that can help your search engine results. Results for keywords that laser target the products you offer. This benefit can be HUGE. Because now you may find a ton of new clients coming in from new search phrases. If they like what they see (your site’s customer service policies and customer interaction) your sales numbers might see a boost.

So consider handling your customer service in public. Your sales figures and your wallet might thank you.

If you need help designing your e-commerce site, please feel free to give us a call.

Chuck Crawford
559-761-0910