Is your design firm an ‘award winning’ firm?

One of the things that makes me chuckle a bit when I see advertisements for e-commerce website design is when a firm claims that they are an award winner.

From who?

If you do some checking around, most of the so called ‘awards’ they have won are awards given within the industry itself. A ‘good ole boy’ network if you will. Often times it’s an award from another website they in fact own.

At times, it really is an award from another company within the industry. But it’s rare.

Website design is not like the grammies. It’s not like the emmies. It’s business.

Yes, you want a beautiful website designed for your money. But give me the choice between an award winner and a producer, I’ll take the money every time.

A beautiful website that makes no money is an ugly website.

An ugly website that makes money becomes more beautiful by the dollar.

See the beauty. Make some money. It’s what e-commerce is all about. Don’t lose sight of your goal when you take your venture online. Making money should always be the first and most important goal. Not flash design and symbolic pictures. Not a bunch of no name awards.

Awards are nice.

Sales are better. Hire a firm that can design your e-commerce site to make sales.

You do want to make sales, don’t you?

Chuck Crawford
e-commercewebdesign.org
559-761-0910